Franchising and Licensing creates leverage.
What does leverage mean in the context of leadership?
My definition is “the ability to use a small amount of energy to gain a very high return in relation to the original energy spent”.
So how do we do this?
For a start a big advantage of franchising is the franchise partners all share a common goal. This goal is to use your secret sauce, your business model to serve their customers.
They require similar knowledge on your secret sauce and operating your business model. Training can be the same for every franchise partner.
If training is the same for everybody, then they can all access the same content.
Now you have the opportunity for scale leadership.
Scalable Leadership Tip #1
Ensure everybody uses the resources available to solve their problems.
If you find they are skipping the resources available because it’s easier to send you an email or call you on the phone… reply “where did you look in the...